Tuesday, June 20, 2006

Pirates Redone: Disney Magic Gone?

The LA Times reports that the "Pirates of the Caribbean" ride at Disneyland is being refurbished to reflect the movie franchise. It's true that Walt Disney said that "Disneyland will never be finished as long as there's imagination in the world." But I don't know if he meant revamping a ride that already had the right elements for success.

It was bad enough when they redid the attraction (and altered history) by having the pirates chase after food and not lusting after the women. (What were we supposed to think? That the wench auction was to buy a cook?) But this cross-promotional advertising is getting ridiculous.

As they did for the first Pirates movie, Disney will be premiering the movie with a complete red carpet event at Disneyland Park. This requires changes in attraction openings throughout the park, a change in park hours, and many other guest inconveniences. For more on the Pirates premiere at the park, visit Mouse Planet (where we snagged the picture).

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